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Kappa (brand)

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Kappa
Company typePrivate subsidiary
IndustrySports equipment
Textile
Founded1978; 47 years ago (1978)
FounderMarco Boglione
Headquarters
Turin
,
Italy
Area served
Worldwide
Key people
  • Marco Boglione (President)
  • Gianni Crispi (CEO)
  • Jack Hackett
ProductsClothing
Footwear
Sportswear
Revenue€284 million (2019)[1]
ParentBasicNet S.p.A.
Websitekappa.com

Kappa is an Italian sportswear brand founded in Turin, Piedmont, Italy[2] in 1978 by Marco Boglione, as a sportswear branch of the already existing "Robe di Kappa".[3]

History

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Maglificio Calzificio Torinese (MCT) is a sock and underwear company from Turin established in 1916. It had a production problem with its Aquila brand in 1956. When the problem was fixed, all the new products were stamped with a K, standing for German Kontrolle. Sales surged and in 1967 the K line was formally called Kappa, the Greek letter for K.[4] [5]

Sponsorships

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Olympic Committees

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Beach soccer

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Club teams

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  • Italy Ecosistem Lamezia

Formula 1

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Alpine F1 Team

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In January 2022, it was announced that Kappa would begin a multi-year partnership with the Alpine F1 Team, supplying the drivers and backroom team with apparel, and featuring their logo on the new car livery. Kappa is also set to develop new apparel collections for Alpine’s team kit, fan apparel, footwear and accessories, relying on a network of license to distribute these globally.[6]

Football

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Associations and leagues

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Kappa is the official football supplier for the following leagues, referees and associations:

Referees

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Kappa is the official football supplier for the following league referees:

National teams

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Club teams

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CAF
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AFC
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UEFA
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CONCACAF
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OFC
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CONMEBOL
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Basketball

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Associations and leagues

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Kappa is the official football supplier for the following leagues, referees and associations:

National teams

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Club teams

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Baseball

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Club teams

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Boxing

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Esports

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Fencing

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National teams

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Futsal

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Club team

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Golf

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National teams

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Handball

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National teams

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Club teams

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Ice hockey

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Field hockey

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National teams

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Rowing

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National teams

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Rugby League

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On 28 May 2020, the 2021 Rugby League World Cup announced that Kappa had been selected as the official apparel sponsor of the tournament, which will include the brand supplying kit for all RLWC2021 match officials, volunteers and staff.[15]

Club teams

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Rugby Union

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Leagues

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Club teams

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Volleyball

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Club teams

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Skiing

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National teams

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Esports

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Club teams

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See also

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Excludes articles found in Category:Sportswear brands.

References

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  1. ^ "BasicNet.com". www.basicnet.com. Retrieved 18 August 2018.
  2. ^ "Kappa USA". Kappa USA. Retrieved 18 August 2018.
  3. ^ "Brand Identity". www.basic.net. Retrieved 2021-04-30.
  4. ^ Gianluca Bolelli (2017-01-20). "Kappa lancia la nuova linea "Kappa Kontroll"".
  5. ^ "About: Kappa Australia".
  6. ^ "Alpine F1 sew up Kappa outfitting deal". www.sportspromedia.com. 17 January 2022. Retrieved 2 February 2022.
  7. ^ "Kappa firma il pallone della Serie B ConTe.it 2017/18" [Kappa signs as the ball of the 2017–18 Serie B ConTe.it] (in Italian). Milan: Lega B. Archived from the original on 5 August 2021. Retrieved 15 August 2017.
  8. ^ "Kappa announced as official apparel sponsor of Football NSW". Football NSW. 2021-12-21. Retrieved 2024-01-12.
  9. ^ "Kappa style comes to Queensland". Football Queensland. 2017-04-20. Retrieved 2018-12-14.
  10. ^ "ASWH". Kledinglijn.
  11. ^ "Patrocinadores | Cultural Leonesa - Web Oficial". Patrocinadores | Cultural Leonesa - Web Oficial. 27 June 2022.
  12. ^ BBL Media (2016-01-13). "KAPPA POISED TO DOMINATE BASKETBALL APPAREL IN UK FROM 2016–17". bbl.org.uk. British Basketball League. Archived from the original on 2018-03-02. Retrieved 2017-07-23. Leading international sportswear brand Kappa will become the official and exclusive apparel sponsor to the British professional basketball leagues and Great Britain national teams.
  13. ^ 2015 FIBA Asia Championship – Singapore Archived 2015-11-02 at the Wayback Machine, FIBA.com, Retrieved 4 November 2015.
  14. ^ "Durandt slams SA promoters". Retrieved 18 August 2018.
  15. ^ "RLWC2021 reveals Global Sportswear Brand Kappa As Official Apparel Sponsor". www.rlwc2021.com.
  16. ^ "Kappa and Major League Rugby Forge Comprehensive Partnership". Major League Rugby. Retrieved 2023-11-06.
  17. ^ "League of Legends: Kappa is the official team kit partner of MAD Lions". InvenGlobal. June 9, 2020.
  18. ^ "Kappa Becomes Title Sponsor of Royal Never Give-Up Dota 2 Squad". January 2, 2020.
  19. ^ "Demise enters three-year agreement with Kappa". July 15, 2020.
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